Dynamic Advertising Under Vertical Product Differentiation
نویسندگان
چکیده
منابع مشابه
Dynamic Advertising under Vertical Product Differentiation∗
We investigate a dynamic advertising model where product quality is endogenous. In the differential game between single-product firms, there exists a parameter range where the low-quality firm uses a more efficient advertising technology and earns higher profits than the rival. Moreover, we show that equilibrium qualities are the same under duopoly, multiproduct monopoly and social planning, th...
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ژورنال
عنوان ژورنال: Journal of Optimization Theory and Applications
سال: 2003
ISSN: 0022-3239,1573-2878
DOI: 10.1023/b:jota.0000005446.21301.d2